What the top 9% of communicators do differently

Jimmy Burroughes
2 min readOct 14, 2021

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I’ve always been fascinated by communication. Therefore it seems logical if talking about better leadership to also talk about better communications; which is what we will be doing in our Facebook Group and online.

The concept is that you can send a message which is interpreted in various ways by different people and that yields some sort of reaction or results. A recent survey of over 1000 employees showed that 91% of them believed their manager didn’t communicate well.

So what are the 9% doing so differently?

Firstly, if you truly want to land your message, the art is in connecting how the message is going to be received with what you want to say. This means taking the time to reduce your “broadcast factor” (an image of a person with a loudhailer comes to mind) and think about the impact on the recipient — putting the loudhailer down and having a conversation. What would you like them to Think, Feel, Do and Say as a result of your communication and how can you tailor your message to maximize the likelihood of this?

Second, consider what might get in the way of them hearing what you are trying to say. Everyone has filters and experiences which impact how they receive communication. It might be stress, relationship woes, childhood experiences, or any number of other things. This means that you saying one thing might land as something completely different. Consider how you can minimize that.

Lastly, revisit your communication blindspots. The HBDI (whole-brained thinking) qualification I did a few years back gave me a great insight I now share with all clients. You need to consider both your own preferences and blindspots in messaging, as well as that of the recipients. That way you create a “whole-brained” message which is more likely to resonate.

If you are interested in learning how to do all of this, we will unpack over the next couple of months what leadership communication is and how it helps you have more impact. We’ll talk about the common mistakes that leaders make and how to overcome them. And finally will finish up with our 3 masterminds on the topic which you are welcome to join at the end of each month.

When you are ready, here are a few ways you can connect with me.

  1. Join my FB Group — Be a Better Leader. It’s full of tips and tricks
  2. Sign-up to receive my regular newsletter/blog
  3. Book a 1:1 Unlock Strategy Session call — Let’s help you straight away.
  4. Connect / Follow me on LinkedIn

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Jimmy Burroughes
Jimmy Burroughes

Written by Jimmy Burroughes

Developing high-performance leaders and teams | 2 x Author | Host of The High Performance Leader | Master facilitator | Founder and CEO jimmyburroughes.com

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